Customer-centricity, made measurable
Synergi is built in South Africa by Immersion X, born from a decade of Immersion Group's human-centred design work. It reads every call and review in a batch and comes back with the finding, the count and the customer's own words.
From months of manual analysis to minutes of findings.
Customer understanding is the fastest route to performance
A dashboard shows what moved and leaves the room to guess why. A finding is a sentence someone can act on — what is happening, how often, and the evidence underneath it.
Every percentage carries its raw count, and every claim carries the customer's own words — because a share of an unknown number is not evidence.
Your customers' words are analysed for you and nobody else. No training on your batches, no cross-client anything, retention on your terms.
A decade of human-centred design, productised
Over the past decade, Immersion Group has helped organisations address customer needs in a genuinely human-centred manner — embedding customer-centred approaches into the DNA of organisations across industries.
Immersion X is the commitment to democratising that intellectual property through software — making the practice's expertise available at scale, as a product rather than a project.
Synergi is the first solution from that strategy: six analyzers that turn raw customer conversations into findings a business can act on — in minutes, not months.
"Our team has spent years embedding customer-centred approaches into the DNA of organisations across industries. Now, through Synergi, we're scaling this expertise to help more businesses achieve the speed-to-value that customer-centricity enables."
Built by the people who do this work every day
Synergi is built by the Immersion Group team — the analysts, engineers and customer experience people who spent years reading this kind of feedback by hand before they built a tool for it.
Meet the team at Immersion Group →
Talk to the people who built it.
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